Philip Haine’s articles on Product Vision, Innovation and Design

Cortright on weak visions

David Cortright on a major cause of weak visions

David Cortright says it well:

the thing that continues to amaze me is that smart people at successful companies still form weak visions based on features, assumptions and the competition, not on customer needs. [..] Executives ask the question “How are we going to beat [most successful competitor]?” Features are added just to put a check mark on the box. And when you ask why, nobody can say the true reason any of these things are a good idea. [..] all the effort spent ultimately amounts to nothing.

Amen to that, brother!

Posted by Philip Haine on Monday, November 5th, 2007 at 8:30 am.
See similar articles in: Commentary, Product Vision & Strategy, Vision Process.

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