If you are a startup, please steal and adapt this excellent advice from my friend and iPhone developer Mark Johnson. It’s about applying the principles of customer development, A/B testing, AARRR metrics and the sales funnel to market your iPhone app. But it applies to any product that will have a name.
you can see from the graph what a huge effect changing the name and icon had on downloads. [..] For this app, we saw 20x difference in download rate for the best app listing vs the worst. Wow.
Click here for the scoop.
