Philip Haine’s articles on Product Vision, Innovation and Design

Vision Process

Articles about the process of product vision.

SSNiF Analysis Part 4: FREE SSNiF Templates

There is only one way to capitalize the word FREE.

SSNiF Analysis Part 3: Tips for SSNiFs

Let’s get down to business.

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SSNiF Analysis Part 2: How it fits into the product creation process

SSNiFs are involved at each each level of the Design Pyramid.

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SSNiF Analysis Part 1: Introduction

A powerful and simple way to capture scenarios.

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The Design Pyramid

A unifying model of design.

Cortright on weak visions

David Cortright on a major cause of weak visions

Ignore the details during the product vision phase

During the product vision phase, set aside detailed requirements and design.

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Recognizing User Needs (Where Users = Penguins)

Can penguins teach us about design?

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Needs Analysis of the Moviegoing Experience

Moviegoing is on the decline. What does Needs Analysis have to say about the root causes?