Philip Haine's articles on Product Vision, Innovation and Design

Rated-best

What do you when you want to buy but there are just too many choices?

David Cortright (who has posted here before) observes that too much choice paralyzes us from making purchase decisions.

His proposed remedy is over at KPAO.org:

For every product and service category I review, I will give you one recommendation. That’s right, there’s no decision to make (other than whether or not you actually need this new product or service); I will have already done the work for you. Granted, you’re going to have to trust me. And I have to earn that trust. Fair enough. But once I do, this site will save you a ton of time, effort, and stress.

You can see what David’s best-of-the-best reviews at rated-best.org.

Some examples: best credit card, best cooperative board game, best cordless phone, best battery charger (which I can attest to).

Posted by Philip Haine on Thursday, August 28th, 2008 at 3:16 pm.
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