Philip Haine's articles on Product Vision, Innovation and Design

Steal this Idea:

ИконописIsn’t that little blue iMessage button on the iPhone the greatest thing?  It changes from green to tell you that the person you are about to text also has an iPhone running iOS5, and that the text message you are about to send will cost you nothing more than a kilobyte or so against your [...]

ИконописIsn’t that little blue iMessage button on the iPhone the greatest thing?  It changes from green to tell you that the person you are about to text also has an iPhone running iOS5, and that the text message you are about to send will cost you nothing more than a kilobyte or so against your data plan, if that.

Unlimited texting instantly changed my habits.  No more wondering how many texts I had left and where I was in my billing cycle.  No more concern about abbreviating words to squeeze the message into 140 characters, or for the cost of texting people internationally.  The freedom to send photos or videos, especially from WiFi zones.  When it’s free, communication becomes less like a precious telegraph message, and more like a free flowing instant messaging conversation.

It was surprising at first that Apple added this feature, threatening as it is to the mobile carriers’ SMS cash cow.  But with Blackberry offering a similar service for a while and mobile apps doing the same, it became legitimate.

So now that text message is starting to gain its freedom, what about voice calls?

Posted by Philip Haine on Thursday, January 26th, 2012 at 2:12 am.
See similar articles in: Commentary, Product Vision & Strategy, Visions to Steal.

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